★★★+1/2

The Business Launch Code by M. Salek is a very informative book on starting a new business which also gives helpful insights for established businesses.

Unlike many business books, this book had content that was surprisingly well-written. Many authors of business books concentrate only on the content they’re putting forward and pay little to no attention on the way they write it. They do pay attention to the way they present the content in the way of organisation, but the writing is heavily suffered in such books. So I was pleasantly surprised when I read this book as the ideas are not only put forth in an organized way, but also in a well-written manner.

This book was well-researched and was pretty helpful. The insight into the whole starting-a-new-business scenario in today’s world was very useful, something that I’m sure new entrepreneurs would really appreciate. What better way to start a new business knowing what are the main things that tend to go wrong in 90% of the cases?

It was an easy and interesting read, with well thought out chapters and the points made in each one of them. I liked how the facts, relevant examples and information were presented in an effectively simple way.

I recommend this book to people with new startups and even to the ones who already have established businesses as it is a quick read and also because extra knowledge never hurts.

Author: Gregory V. Diehl
Release Date: 4th March 2017
Genre: Non-Fiction, Business Guide
~~Series:~~
Edition: Paperback
Pages:
Publisher: Identity Publishers
Blurb:
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing–brand identity. Does yours stand out from the crowd?With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more–and at higher prices–giving the customers exactly what they want and sending your profits through the roof.
In Brand Identity Breakthrough, you will learn…

-How to incorporate a unique selling proposition into your branding
-The best methods for selling products to customers as a small business
-How to use business storytelling to sell products in both physical and online marketplaces

Table of Contents

Section I: Why Identity Matters
Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
Chapter 2: When Good Ideas Fail
Chapter 3: Why Entrepreneurs Fail to See Their Own Value
Chapter 4: Why Others Fail to See Your Value

Section II: Creating Your Brand Identity
Chapter 5: Uncovering Your Core Values
Chapter 6: Developing a Unique Selling Proposition
Chapter 7: Crafting Your Personality Profile
Chapter 8: Knowing Your Target Audience

Section III: Telling Your Story to the World
Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)
Chapter 10: How to Speak with Clarity, Authority, & Authenticity
Chapter 11: How to Display Your Character Through Writing
Chapter 12: How to Educate Your Audience About Your Brand Identity

Section IV: Brand Identity Case Studies
Case Study #1: Rebranding a Whole Industry’s Adversarial Image
Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
Case Study #3: Turning a Charitable Project into a Profitable Movement
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
Case Study #5: Embracing Personality in a Technical Niche

Section V: Resources for Prospective Entrepreneurs
Appendix 1: Entrepreneurial Terms Defined
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
Appendix 3: Making Money Online

Review

★★★★+1/2

Brand Identity Breakthrough: How To Craft Your Company’s Unique Story To Make Your Products Irresistible by Gregory V. Diehl is a comprehensive guide for newbies in the tricky arena of business.

I rarely read business guides, but running a start-up in a mostly unconventional field, led me to explore this book and its various eye-catching contents. And I must say that I’m glad that I read this one. This book is extremely informative and very helpful in understanding the basics of how start-ups need to present themselves in this highly competitive world that demands exhaustive amounts of energy from new entrepreneurs. Yet at the same time, it was easy to read and understand, which made it such a likable read for me.

I bookmarked several pages and added a lot of notes in my copy of this book so I’m going to be using it for reference every now and then, especially when I need a little pick-me-up. So I’m really glad that I have my own physical copy fo this book!

I’d recommend this book to anyone who has or is planning to have a new start-up. And even if you already have a well-established business, I’m sure you can pick up a couple of points of wisdom from this gem of a book that might help you overcome brand identity issues.