Book Review: The Business Launch Code: A Step By Step Guide To Starting Your Own Business by M. Salek

Author: M. Salek
Release Date: 19th July 2018
Genre: Non-Fiction, Businesses and Start-Ups
Edition: e-book
Pages: 274
Publisher: Polymath Publishing
Everything you need to know to start a business, step by step.
Starting a business doesn’t need to be hard, and it certainly doesn’t need to be confusing.
If you’ve ever considered starting a business (or in the process of starting one), then this is the book for you.
Inside the book, you will learn:
1. 10 mistakes new businesses make, and how NOT to fall prey to them
2. How to give your business an edge
3. The people you should talk to before starting your business
4. The qualities that are important to start and grow a successful business
5. How to test your ideas (this way you can find out if your idea has potential or not)
6. How to determine if your business idea can be profitable (& why you need to do this before you start)
7. How to find out if people will buy
8. The different ways to fund your business (including how to start a business with no money)
9. A quick, fun and effective way to plan your business (create a business plan in less than 15 minutes!)
10. Branding for a new business, and what you need to know
11. The crucial steps most new businesses miss
12. Why it is important to take care of the small things (& how these can significantly improve your business)
13. The 5 things you need in place to create a solid, sustainable business (you need these if you want to create a business that won’t disappear overnight)
14. The optimal structure for your business
15. How you can get great people on board (for free!)
16. The 3 main positions every business needs to fill
17. How to cut your initial business costs to nearly zero!
18. ‘Sensitivity Analysis’ – what it is and why you need to know about this (this can make or break a business)
19. A creative strategy for building partnerships (and how it can also help you cut costs & increase profits)
20. 9 proven tips for coming up with a great business name
21. How to create an effective business card (business cards don’t need to boring…!)
22. A quick list of the records you need to keep to stay out of trouble
23. A 5-minute checklist to help guide you start your business the right way
24. How to make your business finally happen
The Business Launch Code offers essential information, insights, and exercises on what it takes to create a successful business. Each step takes you closer towards creating your own business, while at the same time minimising the risks.
This book goes beyond conventional wisdom and combines standard procedures with the latest developments and updates so that you get an edge when starting your own business.
By following these steps, you will find the knowledge, insights, and confidence you need to finally start your business..



The Business Launch Code by M. Salek is a very informative book on starting a new business which also gives helpful insights for established businesses.

Unlike many business books, this book had content that was surprisingly well-written. Many authors of business books concentrate only on the content they’re putting forward and pay little to no attention on the way they write it. They do pay attention to the way they present the content in the way of organisation, but the writing is heavily suffered in such books. So I was pleasantly surprised when I read this book as the ideas are not only put forth in an organized way, but also in a well-written manner.

This book was well-researched and was pretty helpful. The insight into the whole starting-a-new-business scenario in today’s world was very useful, something that I’m sure new entrepreneurs would really appreciate. What better way to start a new business knowing what are the main things that tend to go wrong in 90% of the cases?

It was an easy and interesting read, with well thought out chapters and the points made in each one of them. I liked how the facts, relevant examples and information were presented in an effectively simple way.

I recommend this book to people with new startups and even to the ones who already have established businesses as it is a quick read and also because extra knowledge never hurts.

this review is also posted on Goodreads and Amazon

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