Author: Laricea Ioana Roman-Halliday
Release Date: 27th January 2021
Pages: 105 pages
Purpose is a journey, not a destination. More business leaders, marketers and customers need to become aware of true brand purpose and act upon it through business strategies, marketing campaigns and their wallet. This book challenges the way brand purpose has been deployed over the past few years and examines ways of correcting misconceptions and misuses by providing practical solutions and examples of what good looks like. We all have a role to play in the community, so stop dreaming about unicorns and be more zebra!
A Brand’s Purpose – Less Unicorn, More Zebra? by Laricea Ioana Roman-Halliday is an informative, fact-based, no-nonsense book.
I liked this book because it taught me quite a few things. The structure of the book was good and the writing was good enough to compliment the book (considering it is more of a strategic non-fiction book.)
I would recommend this book to entrepreneurs and business folks, especially those of new start-ups as I think this book would provide a lot of value for them giving them great insight into understanding and accordingly connecting with their brand.