Welcome to TRB Lounge. Today, we are featuring author Laricea Ioana Roman-Halliday for her novel Brand Purpose – Less Unicorn, More Zebra?

Brand Purpose – Less Unicorn, More Zebra?

Book: A Brand’s Purpose…Less Unicorn, More Zebra?
Author: Laricea Ioana Roman-Halliday
Page Count: 200
Publication date: 27th Jan 2021
Genre: non-fiction, business, marketing

Synopsis

Purpose is a journey, not a destination. More business leaders, marketers and customers need to become aware of true brand purpose and act upon it through business strategies, marketing campaigns and their wallet. This book challenges the way brand purpose has been deployed over the past few years and examines ways of correcting misconceptions and misuses by providing practical solutions and examples of what good looks like. We all have a role to play in the community, so stop dreaming about unicorns and be more zebra!

You can find Brand Purpose here:

MyBestseller | Amazon | Blurb

About The Author

Laricea Ioana Roman-Halliday

Laricea Ioana Roman-Halliday is a business leader, marketer, mentor, public speaker and brand specialist who has built her passion for brand purpose on the back of her meaningful marketing career with various Fortune 100 companies. Her experience includes working with Microsoft, Google, Unilever, Huawei, Hyundai and many more. She is a big environmental advocate who truly believes in successful business done for good and is constantly curious about driving it forward.

You can find author Larecia here:

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