Book Spotlight: Brand Purpose – Less Unicorn, More Zebra? by Laricea Ioana Roman-Halliday

Welcome to TRB Lounge. Today, we are featuring author Laricea Ioana Roman-Halliday for her novel Brand Purpose – Less Unicorn, More Zebra?

Brand Purpose – Less Unicorn, More Zebra?

Brand Purpose – Less Unicorn, More Zebra? by Laricea Ioana Roman-Halliday

Book: A Brand’s Purpose…Less Unicorn, More Zebra?
Author: Laricea Ioana Roman-Halliday
Page Count: 200
Publication date: 27th Jan 2021
Genre: non-fiction, business, marketing


Synopsis

Purpose is a journey, not a destination. More business leaders, marketers and customers need to become aware of true brand purpose and act upon it through business strategies, marketing campaigns and their wallet. This book challenges the way brand purpose has been deployed over the past few years and examines ways of correcting misconceptions and misuses by providing practical solutions and examples of what good looks like. We all have a role to play in the community, so stop dreaming about unicorns and be more zebra!

You can find Brand Purpose here:

MyBestsellerAmazon | Blurb


About The Author

Laricea Ioana Roman-Halliday

Laricea Ioana Roman-Halliday is a business leader, marketer, mentor, public speaker and brand specialist who has built her passion for brand purpose on the back of her meaningful marketing career with various Fortune 100 companies. Her experience includes working with Microsoft, Google, Unilever, Huawei, Hyundai and many more. She is a big environmental advocate who truly believes in successful business done for good and is constantly curious about driving it forward.

You can find author Larecia here:

Instagram | LinkedIn


If you are an author and wish to be featured as our guest or if you are a publicist and want to get your author featured on TRB, then please get in touch directly by e-mail at thereadingbud@gmail.com

I love reading your comments, so please go ahead...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.